English National Ballet: Branding Campaign
English National Ballet (@englishnationalballet) wanted to refresh their brand identity to better reflect their mission of opening up the possibilities of ballet. Working from a renewed brand strategy by Boardroom Consulting, the team needed to expand their brand identity into a cohesive yet flexible design system with more assets, guidance and inspiration. With the ultimate aim of creating a more human and engaging brand that would help them to take ballet to new places – creatively, emotionally, and physically.
The refreshed identity was then brought to life across the Company’s 25/26 Season. Working with myself, EDIT created the artwork and campaigns for the new season programme. Using the new brand art direction, EDIT created a set of production artworks that were designed to feel more human and capture the individual spirit and emotions of each show.
Huge thanks to the amazing team at EDIT Brand Studio for trusting me with such a brilliant project, and Aaron, Lisa, Ben & the team at English National Ballet.
CREDITS:
* Photographer: Drew Forsyth @_drewforsyth
* Dancers: Sanguen Lee, Ivana Bueno, Emma Hawes, Jakob Wheway Hughes, Gareth Haw, Erik Woolhouse, Aitor Arrieta, Fina-Rae, Precious Adams, & Ali Durvesh
* Creative Direction: EDIT Brand Studio @editbrandstudio
* Hair & Makeup: Amelia Carrington-Lee @ameliacarringtonlee
* Assistance & BTS: Abbie Jennings @abbiejennings.co.uk
* Post Production: Drew Forsyth @_drewforsyth & William Chitham
* Additional Post Production: Alena @aretouch.a
* Studio: English National Ballet Studios, London
* Backdrop: Hapaca Studio @hapacastudio
* Lighting: Profoto @profoto
* Camera: Sony @SonyAlpha
* Additional thanks: Anna Sneed & Sam Zauscher @_anna_sneed @samanthazausch
