The Science and Industry Museum, part of the Science Museum Group, commissioned me to create the campaign photography for Operation Ouch! Food, Poo and You, a major interactive family exhibition developed in collaboration with the BBC and the Operation Ouch! brand.

Six months later, I was commissioned again to photograph the campaign for its follow-up exhibition, Operation Ouch! Brains, Bogies and You.

Both exhibitions were designed to make medical science accessible, playful and engaging for children and families, using immersive environments, hands-on exhibits and appearances from Dr Chris, Dr Xand and Dr Ronx.

My role was to create campaign imagery that communicated that same sense of energy and discovery: photographing the exhibitions in a way that felt immediate, colourful and characterful, while still clearly showing the scale and physical experience of the spaces.

Across the two commissions, the photography needed to work both as a record of the exhibitions themselves and as promotional imagery capable of communicating the experience to audiences before they arrived.

The resulting work combined commercial campaign photography, environmental imagery and arts and cultural photography, supporting two consecutive exhibitions for one of the UK’s leading science museums.

Client: Science and Industry Museum / Science Museum Group
Exhibitions: Operation Ouch! Food, Poo and You and Operation Ouch! Brains, Bogies and You
Photographer: Drew Forsyth